Case Study
Client
Leslie M. Moro, O.D.'s website is located at www.MoroEyecare.com. Dr. Moro has been serving eye care patients since 1978. With years of experience, Dr. Moro knew the importance of reaching the Internet demographic in order expand his existing patient base with the up and coming surge of new patients using the web to find an optometrist.
Goals
When Dr. Moro initially contacted Optometry Webmasters, his website was not visible on the first page of Google, Yahoo, Bing (formerly MSN Live Search) or a number of other places online. He tried a range of other companies but was frustrated with their results and "do-it-yourself" style approach to getting his website found. We started our campaign for Dr. Moro's website in mid-2006.
Results
Optometry Webmasters determined that Dr. Moro would see a significant increase in new patients from search engines through higher rankings for words and phrases (i.e. "keywords") like “Monterey Optometrist" and "Monterey Eye Doctor." Below is a report that demonstrates the number of prospects Optometry Webmasters delivered to Dr. Moro's website from 2006 to 2009 by enabling his website to get found by people using those words and phrases.
Optometry Webmasters succeeded in driving highly targeted traffic to Dr. Moro's website which resulted in a 15% increase in new patients per year. Below is a report that demonstrates the importance of being listed on the first page of search engines as search engines were responsible for 63% of prospective patients delivered by his website.
Return On Investment
Dr. Moro was so impressed with what report displayed above equated to in terms of revenue, they gave us permission to be very descriptive about their business in order to truly demonstrate the value of the Optometry Webmasters service. In the report, you can see that there was a total of 2,267 visitors sent to Dr. Moro's website from search engines between July 20, 2006 and October 26, 2009 (click here to view the full report). After working with Dr. Moro to determine just how much this equated into revenue, we arrived at a figure of $424,500 and here's how...
On average, 1 customer = $750 in revenue (over the course of a 3 year period)
Assuming just 25% of the 2,267 search engine visitors became customers:
25% x 2,267 visitors = 566 customers
Multiply the revenue per customer by the number of customers delivered:
$750 x 566 = $424,500
Average revenue generated by our campaign per year:
$424,500 ÷ 3 years = $141,500 PER YEAR
Ongoing Campaign
We continue to work with Dr. Moro's website to maintain a range of number one and top ten positions on Google, Yahoo!, Bing (formerly Microsoft Live) and many other search engines.
While the client is extremely pleased with their status on search engines, their return on investment continues to be the highest accomplishment for both them and us.
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